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How do you see your views on facebook live

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SEE VIDEO BY TOPIC: How to Get More Views on Facebook Live — 7 Tips

How to Increase Your Facebook Live Video Reach

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Aug 12, AM. Unless you want to enroll in a class or buy a textbook on social media analytics, it can be hard to find concrete information about how to interpret all the data points for your live videos. Rarely do I click on the unicorn of Google search results — one that provides the complete answer about how to use post insights and video data to make better content. Social media strategy can feel complex — especially when it comes to benchmarking and measuring success through data and insights.

You have to find the specific aspects that you understand, then try to grab the steering wheel and make the most of it. In this article, I want to give you some tips for evaluating the performance of your Facebook Live videos.

I hope this will serve as a Facebook Insights guide that you can revisit in the future. But for today, try to identify which of these data points matter to you, then consider what they reveal about how you can improve your content. This information pertains specifically to video posts on Facebook Pages not your personal timeline.

Peak live viewers indicates the highest number of concurrent viewers who viewed your live video for at least 3 seconds. One way to evaluate this graph is to see if there is a noticeable point in time when viewership begins to drop. If your audience suddenly starts to tune out, scrub to this part of your video and figure out why.

This helps you see where your content failed to keep the live audience engaged and lets you make a change if necessary. Consider mixing it up. Pick up the pace of your segment. Insert a poll to keep people watching to see the results. Choose a new format or outline for your content. Minutes viewed is the total number of minutes your video was played, including time spent replaying the video. One important submetric to notice below the graph is the percentage breakdown of watch time between Page Owned and Shared.

If your video is getting a significant portion of watch time from shares, this is a good indicator that this video content resonates with the audience enough to provoke the most powerful engagement, a share. Look at your content and think about ways you could increase watch time from shares. The obvious starting point is to brainstorm ways to get more shares in the first place. These are the number of times your video played for at least the indicated time span.

During a single instance of a video playing, Facebook will count video views separately and exclude any time spent replaying the video. As the time span decreases, the number of people watching your content with the sound off will likely increase. For example, 3-second viewers are going to fly by your content without clicking on it. You might be able to convert some 3-sec views into sec or 1-minute views if you turn on closed captioning after your video is live.

If you want to get more second or 1-minute viewers, try to rope them in with visuals that convince them to stay tuned longer. But if you want to set a goal for improving these stats, start by trying to improve the proportion of 3-second to second views. Average video watch time represents the average amount of time a video was played, including any time spent replaying the video during a single instance of the video playing.

This metric can seem disheartening, especially if you have a ton of 3-second views on a video that is more than 10 minutes long. For reference, each of those 3-second views in this example would count as 0. Divide your count of second views by your count of 3-second views. There are far more important things than view count and watch time. However, this graph does not include views while the video was live.

Essentially, you can see how much of your audience is watching each part of your video. This graph has a tendency to look like a rapidly descending slide that slowly flattens out to 0. Click Zoom Chart to get a close-up of the important data. The first option allows you to display a breakdown of Followers versus Others. Naturally, your followers are probably watching more parts of your video, whereas others may be scrolling ahead and picking a chunk that looks interesting to them. Ask yourself how you can get a larger percentage of your followers to watch for longer.

The next breakdown shows Auto-Played and Clicked-to-Play. Naturally, people who clicked to play the video will have a larger percentage in each segment compared to the people for whom it auto-played. But notice if Auto-Played data points are still getting some percentage throughout the segments.

But people get bored or distracted and decide to move on. Remember to put your logo in the first few seconds of your video or try to squeeze in a call-to-action as soon as you start. This short time span might be your best shot at making an impression on all the different types of viewers of your video. This may be useful to you if you want to define audience personas or see where your audience is located. If you are trying to get more viewers in a specific area, try checking in on the video post , or tag a city where you would like people to discover your video.

The last set of metrics in this section are the Video Engagement and Post Engagement stats. This is arguably the most important insight to keep track of and improve. There are three kinds of engagements: reactions, comments, and shares. Within the Video Engagement section, you can see a graph of each engagement type throughout your video.

Hover over the graph to see which kinds of content provoke specific engagements. You can also hover over shares to see the moment when your video was shared. The Post Engagement stats give you the total number of engagements and a breakdown of the three engagement types. The breakdown of each reaction type can also be viewed here. This area reveals an extremely important aspect of engagement. If there is one important takeaway from this article, it is this: Strive for reactions from shares and comments from shares.

I consider my videos successful if I can drive a large number of comments and reactions. An even deeper feeling of accomplishment comes over me when I see that my video has also provoked a number of shares. But nothing illustrates the sheer magic of social media like racking up comments and reactions from shares. If you have been able to provoke engagements from a third party who is viewing your video secondhand because one of your original viewers shared your content, you are definitely doing something right.

After you look into these stats, see if you are able to increase comments and reactions from shares in your future videos. Topics: Live Video Performance.

Switcher Studio. Status Page. Features Pricing About Support Login. What do these data points mean? Under the Videos heading on the left, choose Video Library.

Click on the title of a video to view the performance of this video in all the posts where it is used. A modal with video data will pop up for you to investigate stats specific to this video. There actually are even more video stats that you can dig up by customizing a report, but we can talk about how to get that data another time. For now, take a look at some of the data that are displayed initially.

Peak live viewers Peak live viewers indicates the highest number of concurrent viewers who viewed your live video for at least 3 seconds. Minutes viewed Minutes viewed is the total number of minutes your video was played, including time spent replaying the video. Average video watch time Average video watch time represents the average amount of time a video was played, including any time spent replaying the video during a single instance of the video playing.

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Related Questions how can you tell who is watching your live stream? How can i tell who os watching my live stream? How can you tell who is watching your live stream?

Zach Basner. April 20th, min read.

A little over a year ago, Facebook introduced their video streaming service that will let anyone broadcast live right into the newsfeed. Now, Facebook Live has become a prominent part of Facebook real estate that has changed this platform forever. Facebook live videos are estimated to peak to 64 billion views per day! Millions of users are now live streaming on Facebook, and they are letting everyone see what their real life is like. This gives brands and public figures an easy way to connect with their audiences.

Facebook Live Video: The Complete Guide to Live-Streaming for Business

We hosted our first live stream last Friday about the importance of Facebook Live. Or read the blog post we put together to recap our broadcast. We wanted to compile all of those answers in one place for your reference. Q: Has Facebook Live rolled out to all brands yet? A: Yes. Q: What equipment do you use for the video and sound capture to do the broadcast? A: We used an iPhone attached to a tripod with an adapter.

The Ridiculously Awesome Guide to Facebook Live

Facebook has steadily been releasing Live over the last several months. It came out in August for verified public figures through the iOS Mentions app. Early in December, Live became available to select people on their personal profiles and then to all verified Facebook pages later in the month. Facebook is controlling the reach of Live broadcasts through the news feed ranking algorithm, as with all organic posts.

I can still remember rushing home from high school to watch TRL.

Aug 12, AM. Unless you want to enroll in a class or buy a textbook on social media analytics, it can be hard to find concrete information about how to interpret all the data points for your live videos. Rarely do I click on the unicorn of Google search results — one that provides the complete answer about how to use post insights and video data to make better content. Social media strategy can feel complex — especially when it comes to benchmarking and measuring success through data and insights.

Facebook Live: What Marketers Need to Know

Success Stories. Distribute your content Earn money Engage Measure Setup and manage. Introducing New Metrics for Live Video.

Facebook Live launched in and since then more than 3. Not only that but more than 2 billion people have watched a Facebook Live video. What does this mean? Simple: Facebook Live is a fantastic way to increase social media engagement. Facebook Live videos also get six times more interactions than regular Facebook videos.

All of your Facebook Live Video Questions Answered

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Click the blue "Start Live Video" button to start broadcasting. Interact with viewers and commenters. Click.

Do you broadcast Facebook Live videos? Facebook Live lets you create a stronger, more personal relationship with your audience. While Facebook gives priority to video in the news feed, Live video ranks even higher. Furthermore, two-thirds of Facebook Live video views happen after the fact. To get the most out of your Facebook Live videos , you need to know what works.

The Ridiculously Awesome Guide to Facebook Live

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10 Facebook Live Tips to Follow Before, During & After Your Broadcast

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